Category: US

Putting a Say-Do lens on the Kings speech

For the first time in over 70 years, the United Kingdom witnessed a King’s Speech. At the House of Lords, King Charles III highlighted the bills that the Government will prioritise over the next yea



Helping Companies Become a Force for Good: Porter Novelli’s Equity Intervention

Achieving Health Equity – the state in which everyone has a fair and just opportunity to attain their highest level of health – remains a complex and enduring societal challenge. As a recent OPR



Porter Novelli Launches Equity Intervention Offering

As a new OPRG report sheds light on the challenge of health equity, Porter Novelli’s new offering empowers companies to become part of the solution NEW YORK, November 8, 2023 – As part of its Just



Unpacking The Business of Business

The business of business has changed. Once upon a time an organisation consisted of products and services and a CEO whose remit consisted of solely reporting to both employees and shareholders, whilst



Purpose Priorities Report 2023: Communicate Confidently in the Pushback Era

The findings of Porter Novelli’s sixth annual U.S. consumer sentiment study, The Purpose Priorities Report: How Brands Can Communicate with Confidence in an Era of Powerful Pushback can be dist



InstaMetamorphosis: the changing face of Instagram

Instagram is looking different this month in the UK. Again. The channel has evolved into a sort of mega-clone of features from some of the most popular social media channels. It’s no secret that Ins



Construyendo la reputación con coherencia y cuidado

Mucho ha cambiado en el negocio de las comunicaciones corporativas desde que surgieron las agencias de Relaciones Públicas en México hace más de 30 años. Por la velocidad a la que nos comunicamos



¿En qué momento una agencia de PR empezó a trabajar con influencers?

Como bien hemos aprendido en los últimos años, el mundo digital y mediático se ha transformado y evolucionado, no solo con la innovación y creación de nuevas plataformas, sino también en cómo l



The Neuroscience Behind Creativity

Scientific and creative are not two words often used together. I’ve found that when you are young and in school, you are usually deemed someone with a ‘scientific’ mind or a ‘c



Ethical Brand Advocacy on Wikipedia: A Beginner’s Guide

No modern PR strategy is complete without online reputation management – and Wikipedia is one of the most important places where an organization shows up online. Wikipedia ranks highly in search res