Category: Health and Wellness

Speaking Truth to Power 

by Lisa Cesarano Why companies need to foster a culture of Psychological Safety   A single, unvoiced opinion can have disastrous consequences.   The sinking of the Swedish warship



Managing Reputation While Driving Better Health 

by Maura Bergen The benefits of building trust within your company are well known – loyal customers, happier employees, and a stronger talent pool, just to name a few. But with evolving media parame



Helping Companies Become a Force for Good: Porter Novelli’s Equity Intervention

Achieving Health Equity – the state in which everyone has a fair and just opportunity to attain their highest level of health – remains a complex and enduring societal challenge. As a recent OPR



The Neuroscience Behind Creativity

Scientific and creative are not two words often used together. I’ve found that when you are young and in school, you are usually deemed someone with a ‘scientific’ mind or a ‘c



Can embracing health equity help to restore trust ?

Health equity means that everyone has the chance to be as healthy as possible, regardless of their circumstances. Yet, many systemic barriers prevent people from accessing the healthcare they need.



ASCO 2023: Are Patients Hearing Your News? Communications Lessons to Take to ASCO 2024 and Beyond

Executive Summary: The 2023 American Society of Clinical Oncology (ASCO 2023) Annual Meeting was once again the source of compelling data on important cancer treatments. But is the information finding



Taking off the black hat: creativity in healthcare comms

Healthcare comms isn’t always known for its creativity. Words such as ‘compliance” and ‘regulatory’ aren’t ones that particularly get the creative cogs whirring. In highly regulated indust



Health experts unveil 2030 global priorities for turning the tide on health inequalities alongside new data which underpin new expectations of pharma

Executive summary Healthcare systems are struggling to find solutions to the mounting pandemic of inequity of healthcare provision. Debilitating inequalities of access to care are spiralling, which is



What. A. Night.

31 July 2022 will forever be etched into people’s minds as a day when history was made. Not least because the England football team FINALLY bought the Euros home but because the team that did it wer