Category: PN Perspectives

Cannes Decoded 2024

by Porter Novelli The 2024 Cannes Lions Festival of Creativity was a roaring success for the PR industry. To unpack the winning ideas, plus reflect on the macro trends shaping creativit



Speaking Truth to Power 

by Lisa Cesarano Why companies need to foster a culture of Psychological Safety   A single, unvoiced opinion can have disastrous consequences.   The sinking of the Swedish warship



Greenwashing, la máscara sustentable moderna

En un mundo cada vez más consciente acerca del cambio climático y sus consecuencias, no sorprende que la concientización se haya abierto paso hasta las estrategias de marketing. Ya que, de acuerdo



Igniting Impact, Accelerating Sustainability Q1 Edition

The latest edition of ‘Igniting Impact, Accelerating Sustainability’ – our quarterly viewpoint on the mobility and fragility of sustainability, is out today. In our Spring 2024 issue, the PN Lo



How to Invest in and Inspire Next Gen Women

Over my career, I’ve been fortunate to be supported by women leaders. In some cases, this has meant formal mentorship. But more often than not, it’s been the everyday gestures that have meant the



Is “Traditional” Media Headed Towards Extinction?

In case you missed it, there has been an earthquake in the media industry. According to “The Challenger Report”, over 500 journalists were laid off in January alone, up 1,660% from December, refle



Change Decoded 2024

Agility starts with curiosity…. Today we’re proud to launch our first ever edition of Porter Novelli’s CHANGE DECODED, a global report examining three key mindsets that will be critical to commu



‘Igniting Impact, Accelerating Sustainability’ Q4 Edition

The latest edition of ‘Igniting Impact, Accelerating Sustainability’ – our quarterly viewpoint on the mobility and fragility of sustainability is out today. Our final issue for 2023 looks at the



Happy Holidays

Wishing you peace and possibility From the team at Porter Novelli Click on the bauble below to view our festive video.



Outlook 2024

Porter Novelli experts spotlight communications trends and ​actions in our Outlook 2024 report to help companies do business better this coming year​ and beyond. At Porter Novelli, we help our cli