Category: PNPerspectives

Porter Novelli Launches PN Engage 

New, strategic offering empowers companies to transform highly reactive moments into social engagement opportunities  In today’s fast-evolving societal landscape, stakeholders expect compan



Ethical Brand Advocacy on Wikipedia: A Beginner’s Guide

No modern PR strategy is complete without online reputation management – and Wikipedia is one of the most important places where an organization shows up online. Wikipedia ranks highly in search res



Can embracing health equity help to restore trust ?

Health equity means that everyone has the chance to be as healthy as possible, regardless of their circumstances. Yet, many systemic barriers prevent people from accessing the healthcare they need.



Threading the Needle: Meta’s Latest Platform Performance and its Implications for Marketers

CURRENT SITUATION: Since its headline-making launch nearly a month and a half ago, Meta’s “Threads” has struggled to catch on. Touted as a new app “for sharing text updates and joining public



Cannes Decoded 2023

In this week’s #NewWorkWednesday we are roaring with excitement to share our Cannes Decoded 2023 report – this will guide you on what we heard, what we saw and key takeaways from Cannes Li



What’s in a name? X marks the stop.

Unless you’ve been living under a rock (or you’re not a slave to social media accounts – please teach me your ways), you’ll have seen that Twitter has undergone an inevitable next step in the



Tread lightly on Threads

With Twitter announcing new changes to the app, making it less user-friendly, and Meta launching a direct competing platform seven days later, it’s fair to say that the past 10 days have been an emo



Creativity needs to be in service of sustainability, not the other way around

Full disclosure: what I’m about to say isn’t new. Many others have voiced similar opinions – hopefully a sign that our industry is finally taking note – but sometimes some things are worth



ASCO 2023: Are Patients Hearing Your News? Communications Lessons to Take to ASCO 2024 and Beyond

Executive Summary: The 2023 American Society of Clinical Oncology (ASCO 2023) Annual Meeting was once again the source of compelling data on important cancer treatments. But is the information finding



Taking off the black hat: creativity in healthcare comms

Healthcare comms isn’t always known for its creativity. Words such as ‘compliance” and ‘regulatory’ aren’t ones that particularly get the creative cogs whirring. In highly regulated indust