Cannes Decoded 2025: Communication Reimagined
The 2025 Cannes Lions Festival of Creativity brought more than spectacle—it delivered a serious call to reimagine communication as we know it. To unpack the themes, campaigns, and conversations that defined the week, Porter Novelli proudly launches the fourth edition of Cannes Decoded—our annual guide to decoding the future of creativity.
This year, the big question wasn’t just what’s next for creativity, but:
“How do we rebuild communication for a world transformed by AI, cultural shifts, and eroding trust?”
From across the Croisette, Porter Novelli helped shape the agenda—leading panels, convening innovators, and even collecting awards along the way. At the heart of it all: redefining what it means to communicate with purpose, humanity, and impact.
What’s inside the 2025 Report?
5 Key Lessons, including:
- How AI-powered creativity is collapsing the gap between imagination and execution
- The rise of the CEO Creator and creator-driven narratives
- Why strategic humor and nostalgia are delivering emotional ROI
- The importance of earned trust in a machine-filtered media landscape
- How curiosity is the new leadership superpower
From viral engagement (Duolingo) to purpose-driven impact (AXA, Amazon India), Cannes Decoded 2025 offers a fresh blueprint for communicators ready to evolve with the times.
Read the full report using the link below :
Porter Novelli ‘Cannes Decoded’ 2025
