Category: US

Cannes Decoded 2024

by Porter Novelli The 2024 Cannes Lions Festival of Creativity was a roaring success for the PR industry. To unpack the winning ideas, plus reflect on the macro trends shaping creativit



Speaking Truth to Power 

by Lisa Cesarano Why companies need to foster a culture of Psychological Safety   A single, unvoiced opinion can have disastrous consequences.   The sinking of the Swedish warship



Managing Reputation While Driving Better Health 

by Maura Bergen The benefits of building trust within your company are well known – loyal customers, happier employees, and a stronger talent pool, just to name a few. But with evolving media parame



‘Igniting Impact, Accelerating Sustainability’ Q4 Edition

The latest edition of ‘Igniting Impact, Accelerating Sustainability’ – our quarterly viewpoint on the mobility and fragility of sustainability is out today. Our final issue for 2023 looks at the



Happy Holidays

Wishing you peace and possibility From the team at Porter Novelli Click on the bauble below to view our festive video.



Outlook 2024

Porter Novelli experts spotlight communications trends and ​actions in our Outlook 2024 report to help companies do business better this coming year​ and beyond. At Porter Novelli, we help our cli



Analysing the Autumn Statement: Looking beyond the inheritance tax cut

Chancellor Jeremy Hunt delivered his second Autumn Statement in a predictably buoyant mood. Last week’s timely fall in the rate of inflation, paved the way for some form of tax cut, which Hunt duly



Examining Land Acknowledgements and Critical Self-Location

Before we begin this blog post, we would like to recognize that we are working to understand our part in colonization and the reconciliation process. In addition to reading this post, we encourage rea



Brand equity: Balancing risks and returns in our stakeholder era

To officially celebrate our new Omnicom Toronto Hub offices, we hosted an industry panel discussion to explore how leading marketers and communicators are building their brands and engaging audiences



Sustainable Brands Conference 2023: Decoded

Last month, Porter Novelli attended the Sustainable Brands flagship conference in San Diego, joining more than 1,200 professionals across 17+ industries. As conference sponsors, we hosted a number of