Category: PNPerspectives

As Bob Hoskins said, it’s good to talk

With the weather heating up, so too is the creativity within the PN London office. The creative facilitators have been working hard internally and externally with clients. The real joy in these sessio



The key to creative confidence? Look out for the nurturers

During my career as a creative agency Planner, I’ve observed many different types of creative leaders, whether that’s titans of their craft who have the word ‘creative’ in thei



Can Big Change Come From Small Ideas

Cannes takes place again next week. This festival of creativity is the holy grail for people in PR and advertising – who doesn’t want to be part of a team or agency that has won a Cannes Lion



Harnessing Precision Analytics for Exceptional Influencer Marketing

Today’s media environment has become complicated by corrosive discourse, disinformation, and extreme online polarization as well as establishment platforms lurching under new leadership and market p



CREATIVE CONFIDENCE

“It hopefully should start to calm down next month” – a sentence almost every PR has said at some stage, knowing full well that quiet periods don’t really tend to exist. 2023 has already been



Does it really Meta?

It feels like the buzzword of the moment is Metaverse. You can’t go through your day without seeing articles or someone talking about it. But what is it all about? If someone asked you what the Meta



The Autumn Reset: Doing Things Differently

Autumn is here and as we slide into, and through, Q4, conversations turn to what we want to achieve before we close out 2022, and, more importantly, what we want to achieve next year. There is also a



Porter Novelli’s new Reputation Report: People push for real purpose over ‘posturing and politics’

Porter Novelli’s new reputational report reveals a new Era of Accountability in Action and how businesses can do better  Porter Novelli, the strategic communications company built on Purpose, has



Being creative: time to ditch brainstorms?

Creativity – we all value it. But is creativity working as hard for your organisation as it could be? This article is about creativity, yes, but I’m sorry to say you won’t find any awe-inspiring



Curious about what’s been driving the conversation in sustainability, purpose and ESG?

From the resignation of HSBC’s Stuart Kirk after a controversial speech to the UK Plastics Packaging Tax, PN’s first Purpose & Impact: Quarterly Trends Report covers key moments and trends in