Category: Corporate Reputation

Brand equity: Balancing risks and returns in our stakeholder era

To officially celebrate our new Omnicom Toronto Hub offices, we hosted an industry panel discussion to explore how leading marketers and communicators are building their brands and engaging audiences



Ethical Brand Advocacy on Wikipedia: A Beginner’s Guide

No modern PR strategy is complete without online reputation management – and Wikipedia is one of the most important places where an organization shows up online. Wikipedia ranks highly in search res



The Battle of Being Bold

On Tuesday, the British government announced a plan to remove EU laws on nutrient neutrality in a bid to allow over 100,000 new homes to be built. Nutrient neutrality rules were created to ensure that



PLÁSTICOS DE UN SOLO USO Y MICROPLÁSTICOS EN MÉXICO 

REFLEXIONES SOBRE LA CONVERSACIÓN ACTUAL Y OPORTUNIDADES QUE CONLLEVA  Ciudad de México, 6 de julio, 2023. La colaboración entre empresas y consumidores es fundamental para impulsar un cambio haci



Communication is Key: Transparency’s role in sustainability efforts

Communicating sustainability practices is an expectation. 71% of UK consumers believe that without change from big businesses, the planet cannot be saved[1], so businesses have both a moral and commer