In our second Mood + Mindset Report, we took another look at how emotions, motivations and values are shaping consumer expectations from the companies they buy from or work for.
What we found? Whether in the marketplace or workplace, the days of earning loyalty once and keeping it forever are over. Brands that understand loyalty must now be earned daily—through authentic action and local impact—are the ones building the most engaged, valuable customer bases and resilient reputations.
