No modern PR strategy is complete without online reputation management – and Wikipedia is one of the most important places where an organization shows up online. Wikipedia ranks highly in search res
CURRENT SITUATION: Since its headline-making launch nearly a month and a half ago, Meta’s “Threads” has struggled to catch on. Touted as a new app “for sharing text updates and joining public
Since the public launch of ChatGPT in November last year, the generative AI-powered chatbot become the online service that has reached fast adoption worldwide. To put into perspective, Netflix, launch
With Twitter announcing new changes to the app, making it less user-friendly, and Meta launching a direct competing platform seven days later, it’s fair to say that the past 10 days have been an emo
Influencer marketing as a marketing discipline has grown worldwide from USD 1.7 billion in 2016 to USD 16.4 billion in 2022[1]. In the US, this growth is projected to continue at a CAGR of 32% from 20
Today’s media environment has become complicated by corrosive discourse, disinformation, and extreme online polarization as well as establishment platforms lurching under new leadership and market p