Cannes Decoded 2024
The 2024 Cannes Lions Festival of Creativity was a roaring success for the PR industry. To unpack the winning ideas, plus reflect on the macro trends shaping creativity itself, we have developed Cannes Decoded, your guide to the key moments and conversations that shaped the event and the work in 2024. For example, the new Use of Humor category celebrated capturing audience attention and […]
Speaking Truth to Power
Why companies need to foster a culture of Psychological Safety A single, unvoiced opinion can have disastrous consequences. The sinking of the Swedish warship Vasa on its maiden voyage in 1628, the Space Shuttle Columbia disaster in 2003, and the Boeing 737 MAX crashes in 2019 and 2020 were all the result of faulty engineering […]
Safeguarding reputation in an era of disinformation
As communicators we all recognise the value of reputation. However, in an increasingly fragmented media landscape – with geo-political and technological developments outpacing regulation, it has never been more under threat. From AI, disinformation, and fake news, to falling consumer trust and risking stakeholder expectations, the challenges facing PR leads when trying to communicate authentically […]
Managing Reputation While Driving Better Health
The benefits of building trust within your company are well known – loyal customers, happier employees, and a stronger talent pool, just to name a few. But with evolving media parameters, growing social movements, and the looming threat of viral misinformation, reputation management for health companies is more complex than ever. During a recent PRWeek […]
‘Igniting Impact, Accelerating Sustainability’ Q4 Edition
The latest edition of ‘Igniting Impact, Accelerating Sustainability’ – our quarterly viewpoint on the mobility and fragility of sustainability is out today. Our final issue for 2023 looks at the big sustainability issues dominating headlines across the globe including COP28, AI and how world leaders are grappling with the ‘new climate change’, plus what’s next […]
Happy Holidays
Wishing you peace and possibility From the team at Porter Novelli Click on the bauble below to view our festive video.
Outlook 2024
Porter Novelli experts spotlight communications trends and actions in our Outlook 2024 report to help companies do business better this coming year and beyond. At Porter Novelli, we help our clients do business better by creating and implementing impactful strategies and communications programming to incite stakeholder action. This means embracing the complexity of our world […]
Analysing the Autumn Statement: Looking beyond the inheritance tax cut
Chancellor Jeremy Hunt delivered his second Autumn Statement in a predictably buoyant mood. Last week’s timely fall in the rate of inflation, paved the way for some form of tax cut, which Hunt duly delivered with a bigger than expected reduction in national insurance. The cut has dominated front pages in the 48 hours since, […]
Examining Land Acknowledgements and Critical Self-Location
Before we begin this blog post, we would like to recognize that we are working to understand our part in colonization and the reconciliation process. In addition to reading this post, we encourage readers to do what we did and start with introspection and the seek out additional resources from national and local Indigenous Nations, […]
Brand equity: Balancing risks and returns in our stakeholder era
To officially celebrate our new Omnicom Toronto Hub offices, we hosted an industry panel discussion to explore how leading marketers and communicators are building their brands and engaging audiences at a time when the media environment is volatile and consumers, influencers, and other stakeholders have enormous power to drive dialogues and change perceptions of brands. […]