Category: Technology

Change Decoded 2024

Agility starts with curiosity…. Today we’re proud to launch our first ever edition of Porter Novelli’s CHANGE DECODED, a global report examining three key mindsets that will be critical to commu



Sustainable Brands Conference 2023: Decoded

Last month, Porter Novelli attended the Sustainable Brands flagship conference in San Diego, joining more than 1,200 professionals across 17+ industries. As conference sponsors, we hosted a number of



InstaMetamorphosis: the changing face of Instagram

Instagram is looking different this month in the UK. Again. The channel has evolved into a sort of mega-clone of features from some of the most popular social media channels. It’s no secret that Ins



Threading the Needle: Meta’s Latest Platform Performance and its Implications for Marketers

CURRENT SITUATION: Since its headline-making launch nearly a month and a half ago, Meta’s “Threads” has struggled to catch on. Touted as a new app “for sharing text updates and joining public



Cannes Decoded 2023

In this week’s #NewWorkWednesday we are roaring with excitement to share our Cannes Decoded 2023 report – this will guide you on what we heard, what we saw and key takeaways from Cannes Li



What’s in a name? X marks the stop.

Unless you’ve been living under a rock (or you’re not a slave to social media accounts – please teach me your ways), you’ll have seen that Twitter has undergone an inevitable next step in the



Discovering ChatGPT as a Co-pilot

Since the public launch of ChatGPT in November last year, the generative AI-powered chatbot become the online service that has reached fast adoption worldwide. To put into perspective, Netflix, launch



Tread lightly on Threads

With Twitter announcing new changes to the app, making it less user-friendly, and Meta launching a direct competing platform seven days later, it’s fair to say that the past 10 days have been an emo



Key takeaways from Collision Conference 2023: AI dominates the conversation

The topics covered in the three days at Collision in Toronto, Canada last week offered a glimpse into big emerging marketing, communication, and societal trends and issues. Artificial intelligence (AI



Harnessing Precision Analytics for Exceptional Influencer Marketing

Today’s media environment has become complicated by corrosive discourse, disinformation, and extreme online polarization as well as establishment platforms lurching under new leadership and market p