Changing the Game.
What the 2024 Paralympics Can Teach Us About Brand Purpose and PR Recently in Paris, Porter Novelli Strategist and Belonging Collective champion Daisy Edwards sat down with Craig Spence, Chief Brand and Communications Officer for the International Paralympic Committee (IPC) to understand how the organisation has leveraged communications to turn the Paralympic movement into a […]
Cannes Decoded 2024
The 2024 Cannes Lions Festival of Creativity was a roaring success for the PR industry. To unpack the winning ideas, plus reflect on the macro trends shaping creativity itself, we have developed Cannes Decoded, your guide to the key moments and conversations that shaped the event and the work in 2024. For example, the new Use of Humor category celebrated capturing audience attention and […]
Greenwashing, la máscara sustentable moderna
En un mundo cada vez más consciente acerca del cambio climático y sus consecuencias, no sorprende que la concientización se haya abierto paso hasta las estrategias de marketing. Ya que, de acuerdo con una encuesta realizada por la compañía Ipsos, el 69% de los mexicanos considera que las compañías deben luchar contra el cambio climático,[1] las […]
Igniting Impact, Accelerating Sustainability Q1 Edition
The latest edition of ‘Igniting Impact, Accelerating Sustainability’ – our quarterly viewpoint on the mobility and fragility of sustainability, is out today. In our Spring 2024 issue, the PN London team looks at the importance of constructive narratives at a time of deepening polarisation. If you’re wondering what this means for you and your organisation, at Porter Novelli […]
How to Invest in and Inspire Next Gen Women
Over my career, I’ve been fortunate to be supported by women leaders. In some cases, this has meant formal mentorship. But more often than not, it’s been the everyday gestures that have meant the most – a piece of positive feedback; a coffee with a colleague; a moment to ask about my daughters and how […]
Is “Traditional” Media Headed Towards Extinction?
In case you missed it, there has been an earthquake in the media industry. According to “The Challenger Report”, over 500 journalists were laid off in January alone, up 1,660% from December, reflecting a news business that has been shaken to its core. Journalists were let go at Wall Street Journal, Los Angeles Times, Business Insider, […]
Change Decoded 2024
Agility starts with curiosity…. Today we’re proud to launch our first ever edition of Porter Novelli’s CHANGE DECODED, a global report examining three key mindsets that will be critical to communicate at the Speed of Culture in 2024. They are: 😊 EMOTIONAL HUMANITY: seeing technology as an enabler, versus an eroder, of authentic audience connections 🤩 CONTEXTUAL […]
‘Igniting Impact, Accelerating Sustainability’ Q4 Edition
The latest edition of ‘Igniting Impact, Accelerating Sustainability’ – our quarterly viewpoint on the mobility and fragility of sustainability is out today. Our final issue for 2023 looks at the big sustainability issues dominating headlines across the globe including COP28, AI and how world leaders are grappling with the ‘new climate change’, plus what’s next […]
Happy Holidays
Wishing you peace and possibility From the team at Porter Novelli Click on the bauble below to view our festive video.
Outlook 2024
Porter Novelli experts spotlight communications trends and actions in our Outlook 2024 report to help companies do business better this coming year and beyond. At Porter Novelli, we help our clients do business better by creating and implementing impactful strategies and communications programming to incite stakeholder action. This means embracing the complexity of our world […]