Category: LATAM

The key to creative confidence? Look out for the nurturers

During my career as a creative agency Planner, I’ve observed many different types of creative leaders, whether that’s titans of their craft who have the word ‘creative’ in thei



Can Big Change Come From Small Ideas

Cannes takes place again next week. This festival of creativity is the holy grail for people in PR and advertising – who doesn’t want to be part of a team or agency that has won a Cannes Lion



Cultura empresarial y la comunicación interna

Muchas empresas cuentan con una “misión empresarial” que declara el propósito de la organización. Sin embargo, parece común que dicha misión sea ignorada por los empleados e incluso líderes.



Me, myself and AI

Ask a handful of creative folk in the industry on what their view is on creativity and you’ll get the bold and the beautiful in responses such as “Creativity is not solely about the “big ide



Harnessing Precision Analytics for Exceptional Influencer Marketing

Today’s media environment has become complicated by corrosive discourse, disinformation, and extreme online polarization as well as establishment platforms lurching under new leadership and market p



Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek’s 2023 ‘Women of Distinction

PRWeek, a leading source of news and insights for the public relations industry, recognized Sandy Skees, EVP, Global Purpose and Impact Practice Lead at Porter Novelli, as a recipient of this yearR



Introducing the Spring edition of ‘Igniting Impact, Accelerating Sustainability’

Reflecting on IPCC’s “final warning” on climate change this March, amidst growing resistance from the political right against regulating or assessing businesses on ESG lines, it feels like an in



CREATIVE CONFIDENCE

“It hopefully should start to calm down next month” – a sentence almost every PR has said at some stage, knowing full well that quiet periods don’t really tend to exist. 2023 has already been



Does it really Meta?

It feels like the buzzword of the moment is Metaverse. You can’t go through your day without seeing articles or someone talking about it. But what is it all about? If someone asked you what the Meta



Partnering for Change at Scale and the Sustainability Engagement Spectrum

Living more sustainably is an aspiration for almost everyone – study after study tells us consumers want to make choices that are better for people and planet. But there is a big gap between intenti