Category: LATAM

PLÁSTICOS DE UN SOLO USO Y MICROPLÁSTICOS EN MÉXICO 

REFLEXIONES SOBRE LA CONVERSACIÓN ACTUAL Y OPORTUNIDADES QUE CONLLEVA  Ciudad de México, 6 de julio, 2023. La colaboración entre empresas y consumidores es fundamental para impulsar un cambio haci



Tread lightly on Threads

With Twitter announcing new changes to the app, making it less user-friendly, and Meta launching a direct competing platform seven days later, it’s fair to say that the past 10 days have been an emo



Políticas LGBTQ+ reales, acciones clave para ser un empresa realmente inclusiva y diversa

Cada junio se conmemora el Mes del Orgullo LGBTQ+ que, si bien es una celebración, también es un momento que enmarca el escenario perfecto para que todas las personas que formamos parte de la comuni



Looking ahead from PRIDE 2023

This year at Porter Novelli, we celebrated PRIDE in a number of different ways – from the personal to the company wide. The LGBTQ+ champion of our Belonging Collective, Gabby Koumis, volunteered at



Key takeaways from Collision Conference 2023: AI dominates the conversation

The topics covered in the three days at Collision in Toronto, Canada last week offered a glimpse into big emerging marketing, communication, and societal trends and issues. Artificial intelligence (AI



Creativity needs to be in service of sustainability, not the other way around

Full disclosure: what I’m about to say isn’t new. Many others have voiced similar opinions – hopefully a sign that our industry is finally taking note – but sometimes some things are worth



ASCO 2023: Are Patients Hearing Your News? Communications Lessons to Take to ASCO 2024 and Beyond

Executive Summary: The 2023 American Society of Clinical Oncology (ASCO 2023) Annual Meeting was once again the source of compelling data on important cancer treatments. But is the information finding



The Future of Marketing is Pushing Cultural Change

Influencer marketing as a marketing discipline has grown worldwide from USD 1.7 billion in 2016 to USD 16.4 billion in 2022[1]. In the US, this growth is projected to continue at a CAGR of 32% from 20



Taking off the black hat: creativity in healthcare comms

Healthcare comms isn’t always known for its creativity. Words such as ‘compliance” and ‘regulatory’ aren’t ones that particularly get the creative cogs whirring. In highly regulated indust



As Bob Hoskins said, it’s good to talk

With the weather heating up, so too is the creativity within the PN London office. The creative facilitators have been working hard internally and externally with clients. The real joy in these sessio