Category: LATAM

Porter Novelli Launches Equity Intervention Offering

As a new OPRG report sheds light on the challenge of health equity, Porter Novelli’s new offering empowers companies to become part of the solution NEW YORK, November 8, 2023 – As part of its Just



Unpacking The Business of Business

The business of business has changed. Once upon a time an organisation consisted of products and services and a CEO whose remit consisted of solely reporting to both employees and shareholders, whilst



Purpose Priorities Report 2023: Communicate Confidently in the Pushback Era

The findings of Porter Novelli’s sixth annual U.S. consumer sentiment study, The Purpose Priorities Report: How Brands Can Communicate with Confidence in an Era of Powerful Pushback can be dist



InstaMetamorphosis: the changing face of Instagram

Instagram is looking different this month in the UK. Again. The channel has evolved into a sort of mega-clone of features from some of the most popular social media channels. It’s no secret that Ins



Construyendo la reputación con coherencia y cuidado

Mucho ha cambiado en el negocio de las comunicaciones corporativas desde que surgieron las agencias de Relaciones Públicas en México hace más de 30 años. Por la velocidad a la que nos comunicamos



¿En qué momento una agencia de PR empezó a trabajar con influencers?

Como bien hemos aprendido en los últimos años, el mundo digital y mediático se ha transformado y evolucionado, no solo con la innovación y creación de nuevas plataformas, sino también en cómo l



The Neuroscience Behind Creativity

Scientific and creative are not two words often used together. I’ve found that when you are young and in school, you are usually deemed someone with a ‘scientific’ mind or a ‘c



Ethical Brand Advocacy on Wikipedia: A Beginner’s Guide

No modern PR strategy is complete without online reputation management – and Wikipedia is one of the most important places where an organization shows up online. Wikipedia ranks highly in search res



Can embracing health equity help to restore trust ?

Health equity means that everyone has the chance to be as healthy as possible, regardless of their circumstances. Yet, many systemic barriers prevent people from accessing the healthcare they need.



Understanding the Impact of Canada’s Bill C-18

Bill C-18, also known as the Online News Act, became law this summer in Canada and has already attracted the attention of legal experts, the media, concerned citizens, politicians, and, of course, com