Scientific and creative are not two words often used together. I’ve found that when you are young and in school, you are usually deemed someone with a ‘scientific’ mind or a ‘c
In this week’s #NewWorkWednesday we are roaring with excitement to share our Cannes Decoded 2023 report – this will guide you on what we heard, what we saw and key takeaways from Cannes Li
Expertly executed PR offers the most effective way of unlocking a brand’s potential. And creating buzz. Here’s how Porter Novelli creates and executes provocative work that drives meaningful engag
Healthcare comms isn’t always known for its creativity. Words such as ‘compliance” and ‘regulatory’ aren’t ones that particularly get the creative cogs whirring. In highly regulated indust
With the weather heating up, so too is the creativity within the PN London office. The creative facilitators have been working hard internally and externally with clients. The real joy in these sessio
During my career as a creative agency Planner, I’ve observed many different types of creative leaders, whether that’s titans of their craft who have the word ‘creative’ in thei
Cannes takes place again next week. This festival of creativity is the holy grail for people in PR and advertising – who doesn’t want to be part of a team or agency that has won a Cannes Lion
Ask a handful of creative folk in the industry on what their view is on creativity and you’ll get the bold and the beautiful in responses such as “Creativity is not solely about the “big ide
“It hopefully should start to calm down next month” – a sentence almost every PR has said at some stage, knowing full well that quiet periods don’t really tend to exist. 2023 has already been
It feels like the buzzword of the moment is Metaverse. You can’t go through your day without seeing articles or someone talking about it. But what is it all about? If someone asked you what the Meta