About Us
Porter Novelli is a full-service strategic communications company – offering PR, media, and communications services across key practice areas, including Corporate + Brand, Food, Agriculture + Nutrition, Health, U.S. Government, Purpose + Impact, and Technology.
Practices
CORPORATE + BRAND
In today’s business landscape, corporate reputation and brand affinity can be built or broken in an instant. Staying one step ahead means building a strong presence, establishing a compelling narrative, and making sure people know what you stand for.
We help brands and companies meet this moment and tell their story.
The task is one part art and one part science. It must be done persuasively, creatively, and with an eye on risk, while built on a foundation of marketplace relationships and a storytelling engine that is backed by data insights. Our goal is nothing short of a communications program that drives competitive advantage. We fuel employee engagement, ensure our clients are a destination for great talent, drive business momentum, and future proof our clients’ reputations with consumers, partners, policy makers, and other key stakeholders.
FOOD, AG + NUTRITION
There is nothing more personal than our decisions about the food we eat.
Now, more than ever, consumers are struggling to decide where to spend their
money to live their lives to the fullest.
Porter Novelli has been at the heart of the food and nutrition industry for more than 50 years. We craft compelling stories for clients ranging from innovative startups to established industry leaders, each sharing a common goal – to make a positive impact on the way we grow, distribute, and consume food.
Our passion and expertise can be seen in the landmark work we have done – from designing (and re-designing) the iconic Food Pyramid to helping drive sales for global brands. We nourish change in the fields of food, agriculture, and nutrition – working along the food chain from growers to processors to grocer/suppliers to restaurants in food, ingredient,
and agricultural spaces.
With a diverse team of team of colleagues raised on farms to registered dietitians/nutritionists, we help our clients authentically influence food conversation
HEALTH
At Porter Novelli, we drive better health.
It’s not just our work. It’s our calling. Every day, we help our clients solve some of the greatest health and wellness challenges of our time.
That means engaging patients, health care providers, payers, policymakers, and our clients’ own employees to grow the health and well-being of their business, their communities, and the people around the world who use their medicines, services, and technologies.
We are strategists, scientists, counselors, and communicators. As true partners, we tap into our vast Omnicom network of experts to assemble the ideal team for every project, building on our long track record of successfully anticipating, analyzing, and influencing human behavior in health.
U.S. GOVERNMENT
For over five decades, Porter Novelli has been at the forefront of developing creative campaigns that drive participation in critical government programs. Our work has propelled enrollment in children’s health insurance programs for the Centers for Medicare and Medicaid Services (CMS), connected with rural audiences to increase participation in the Federal Communications Commission’s (FCC) Affordable Connectivity Program (ACP), improved adolescent vaccine uptake in at-risk communities for the Centers for Disease Control and Prevention (CDC), and raised awareness of the importance of saving hard earned money for the Federal Deposit Insurance Corporation (FDIC). We have a proven legacy of applying best-in-class social marketing practices to expand outreach, increase awareness, disrupt assumptions, and generate action.
PURPOSE + IMPACT
We help organizations leverage environmental and social resources to deliver value creation for businesses as well as impact on the planet and society. Communications is one of the most powerful levers to influence organizational and culture change. Getting it right isn’t easy when organizations are faced with rising and diverse stakeholder expectations plus a growing scrutiny on practices and disclosure. At Porter Novelli, we blend sustainability consultancy with brand-building, corporate communications, and storytelling expertise to help our clients communicate with clarity, authenticity, and purpose.
Our work is delivered in five disciplines:
- Communications
- Impact
- JEDI (Justice Equity Diversity and Inclusion)
- Purpose
- Sustainability
TECHNOLOGY
Today’s fast-paced tech industry is the force that most dictates the way people live, work, and perceive the world today. At Porter Novelli, we translate complex technologies into meaningful narratives that resonate with key audiences and stakeholders. Our team stays acutely attuned to technology advancements while leveraging expertise in corporate and brand communications, along with deep sector-specific experience, to decode change in the industry. From the early days of the Internet era to the current age of generative AI, we have enabled technology companies to communicate innovation at the speed of culture.
Services
STRATEGIC SERVICES
Strategic Services is Porter Novelli’s engine that drives relevancy, differentiation, and communications effectiveness through six key capabilities: Data + Analytics, Strategy + Insights, Creative + Studio, Digital + Innovation, Earned + Influencer, and Paid + Platforms. This engine lives at the heart of our work and puts us at the forefront of the trends and insights that power brands, organizations, and leaders to communicate at the speed of culture.
DATA + ANALYTICS
What do we know about audiences that can help make messages more effective? What media are audiences consuming? How is our clients’ work performing? What influencers are consumers following? Using our proprietary tech stack – Omni Earned ID (OEID) – as well as primary research techniques, our team of analysts help answer these questions to provide precision in targeting, messaging, channel planning, and performance marketing.
STRATEGY + INSIGHTS
Our smart data is nothing without the human mind. Our Strategy + Insights team looks at cultural tailwinds, marketplace white space, truths about our clients’ businesses, and insights about customers and audiences to set a clear direction for communications. We also look for sparks of inspiration that elevate everyday messages into propositions that mobilize people.
CREATIVE + STUDIO
Creativity can manifest itself in many ways, from big bold ideas to beautiful design to engaging cross-channel experiences. Our creative team is brought in from the very beginning of program development to help shape thinking and make our clients’ messaging shine. Further, our full-service Studio creates everything from infographics to short and long form video, animations, PowerPoint decks, reports, social assets, and exhibition designs.
DIGITAL + INNOVATION
In today’s digital landscape, understanding the best ways to reach audiences and conceptualizing new ones is critical. Our Digital + Innovation team leads our work in social media, gaming, digital experiences, and performance marketing by leveraging our OEID tech stack, AI, and an earned-first mindset. We also consult on how digital solutions can optimize efficiency and impact, in terms of how we work and what we deliver.
PAID + PLATFORMS
Paid media and partnerships are essential building blocks to help create visibility and drive marketplace credibility. They also help amplify the power of Earned + Influencer activations. Our experts help deliver data-led, audience-centric programs with precision targeting at the core – allowing us to reach audiences during moments that matter and retarget those who engage with our communications.
EARNED + INFLUENCER
Beyond Porter Novelli’s storied traditional media relations capabilities, our ‘Earnfluence’ model focuses on a social-to-earned media approach. We harness the power of influence (and influencers) to capitalize on and create social media moments. These give clients social proof to generate impactful earned news coverage and show up authentically both at the intersection of culture and within trending conversations. The result? Cross-media talkability which promotes action and drives sales.
